Monday, 28 March 2011

Radio Podcast Idea

     One of my ideas is to have a Penwith College radio podcast which will be weekly and easily downloaded from the college intranet/internet page.
My idea was to have a Penwith College Radio (PWCR) to listen to throughout the college, however the college doesn't have the budget to supply deejay equipment and pay for air time, etc. So I thought of just having weekly podcasts that would be easily downloadable from the intranet. They were originally going to be about 1 or 2 hours long but this would be too long to create every week so I shortened them to about 30 minutes.

     The podcasts have 5 main aesthetics:

1. College radio
- the college would have its own radio station/podcasts which means after I leave or after the project is over then other students can take it on: for example, for enrichment on a wednesday afternoon students could work on the podcast and create hour long mixes or interviews every week.

2. Student's music
- not only will the podcast play chart music but will also showcase students work to the college to get their name out. Also it isn't just restricted to the college, anyone from around the world can listen through the website so students could get signed through the radio.

3. Themed podcasts
- each week could have a theme like, reggae, hip-hop, dubstep, classical, metal, 80's. So that it isn't just what some students want to hear but the whole college, lecturers included. Also an 'add-on' to this idea is to have polls on the website. for example: the podcast is available for download every monday morning, so on that day have a poll on the website of what song to play on the next one and have a list of options and do this every week so that there is a list of songs to play for the next one.

4. Competitions/Prizes
- this is open for any kind of thing. It would be similar to other Radio competitions such as: playing a sound or audio clip and getting students to post it on the intranet what the answer is and they could choose what songs to go on next week or just win some pens or something from the school shop. Also if the catering department don't mind then have winners being able to get free food from the refectory like: a portion of chips or a can of

5. Modern day technology
- although radio isn't modern at all, the fact that you can download sections of a radio broadcast (podcast)  from the internet makes it very modern and we live in a technologic age where teenagers and kids are almost raised by computers/tv and technology so the students will relate to being able to download and listen on their ipod/itunes or mp3 player.

Radio Podcast Music Questionnaire



     I printed 10 copies of this questionnaire and gave them out to random people in Zennor building.
For question 1, most people said: hip-hop, dubstep and rock. Most people said that the college in general would be into chart music and popular music, so not much 'old' music or classics.
     Everybody said that they would listen to the radio podcast if it was easily downloadable from the intranet and/or the college website. Again; everyone said they would like to hear about events happening around the world, eg. news stories. I think this would be good because it wouldn't just be a podcast with about music with talking but it being a podcast, it wold be downloadable for a week so the news might get old and students would hear about it a week after it happened after already watching it on the news on tv. Not many people were interested about winning prizes from the college shop because students aren't that interested in winning pens and paper; this and the college has no budget to win amazing prizes like boats and holidays. 
     The idea of 'themed' weeks was a big success, everyone, not only answered yes but were asking me when it would start and giving me suggestions of what to use for the themes - island week.
Generally everyone wants the podcast to be downloadable from the intranet including past podcasts from weeks or months ago.

I think this questionnaire worked well because I found out alot of information about what students at the college actually want and their ideas. This has helped me and my work and I will tell Martin my ideas next time I have a meeting with him, which will be next week.

Monday, 21 March 2011

Music Webisode Storyboard



     Although I am not very good at drawing you can see a basic idea of what the webisode will look like. It starts off with the Penwith college logo and then fades to Zennor building. For the next shots I wanted to s how the music rooms in the college so it starts off in one room which is empty and then it speeds up (like from Cribs when they walk up stairs or something) then into the middle three music rooms. It ends up in the far music room to find the band playing. The video is basically the band playing and talking about the college, all the time the band's music is playing in the background of the video.

     I think that this video will work well because it will show possible students what the college is like, what the new buildings are like and it has a quite light-hearted and non-threatening theme to it which will hopefully make kids want to come here.
Although I originally wanted the students and Lee to use their own words about the college but in the end I've decided to write a script for them to say, this way will work best because I can make the speeches flow together.


     I will hopefully be filming this week so I will upload a mock-up edit of the webisode.

Monday, 28 February 2011

Ideas


     We had a meeting with Martin Tucker and he just went over the brief and told us his aspirations for the project and shared with us last years ideas which he said were lacking exuberance. He said that as long as we had the basic idea of the project then we could basically do what we want within reason. 
     
     My group (Me & Tom) have come up with a few rough ideas for promotional materials: Firstly, a documentary about the campus, from the old building to the new ones, pictures from day one to the final day, etc. Secondly, a short promotional video (about 30-1.00 long) showing the new campus and what the college has to offer. We mostly focused on the vocational courses because most if not all colleges do the basic: maths, science, english etc. Thirdly we decided to make leaflets for the college. The college already has pretty impressive leaflets advertising the college so we wanted to do one specifically done by students, showing a list of courses and what the students think of the courses - basically persuading them to come to Penwith and not Truro or Camborne. 
     Martin said he liked these ideas and they could work well but the leaflets would cost money to be produced and he wasn't sure on the budget yet, if any. He said the main idea that stood out to him was the documentary and that ideally could be a viral video aswell, being uploaded to: Youtube, Vimeo, Mpora. He was cautious about facebook though, although it is a good place to spread to the word about up and coming projects and companies or advertising; it is also a place where 'haters' could group up on the college and say how rubbish it is.

     We took this criticism from Martin and started to forward our ideas, making sure to stick close to the brief and the client's main idea.

Questionnaire

     We have been told to make questionnaires for students that are coming in to talk to us. I had already planned to make and give out questionnaires around the college to get an idea of what the target audience like about the college and what they would want to change.

     Two students came in: a degree student and an access student - here are the results of the questionnaire.



Access course students


Everyone had pretty much the same questions to ask both of the students.

The first was Alice – Access Student

1.     what course are you doing?

-       Access health and social care – biology units, maths, psychology, English, sociology, prepares you for a degree, cv help, prepares you for nursing and teaching, study skillls, time management, professional research

2.     what do you think of this course?

-       its really instense but enjoyable at the same time

3.     why did you choose Penwith College for further education?

- good prices, attractive course and new buildings

4. what do you want to do when you finish the course?

-       want to go into teaching

5.     why did you decide to come back to college?

-       because she had a child and couldn’t find the time to study and take care of a child

6.     what do you think of college?

-       lecturers are nice and helpful and it has a generally good vibe about the place
-        

7.     what do you think about the college campus?

- the campus is a lot better than it used to be, the new buildings looks great









Second student – Kayleigh – Degree Student



1. what course are you doing?

-       Foundation Degree in Community and youth work, also doing teacher training



2.     what do you think of this course?

-       It is very hard but very enjoyable at the same time, lecturers are helpful

3.     why did you choose Penwith College for further education?

- local, easy to access

4. what do you want to do when you finish the course?

Teaching young people

4.     why did you decide to come back to college?

-       Had children and couldn’t find the time, but previously went to Falmouth college/university

5.     what do you think of college?

-       its easy to get things done with helpful teachers and students
-        

6.     what do you think about the college campus?

- a lot better than it was before and now is very beautiful




     The results show that both students enjoy both the college and the course they are doing. Both saying how the campus has improved dramatically and that the college lecturers are helpful and friendly.
The main reasons why they came here was because of the area; both live in the Penwith area so the college was close and easy to get to.

Brief

Harvey gave us the brief for our new project which is to create multi-media promotional materials for the opening of the new campus at Penwith college. Although we haven't had a meeting with Martin Tucker yet I already have some ideas about what I want to do. I have decided to only write up rough ideas using the brief because if I generate an idea and work on it before even seeing Martin then it might not be what he wants and for this project we have to keep a close relationship with the client; catering to their needs and what specific aesthetics they want.